Animation / From Waste to Roads

Production & animation


Music & SFX



Josine Pieters

How do you simplify a complex subject?

Working together with Wetterskip Fryslân, KNN Cellulose developed a process which transforms toilet paper into a component for asphalt. Using an animation, KNN Cellulose wanted to explain the process of transformation to a wide audience.

In order to keep the story easy to understand, we worked together with a professional copywriter to write a simple and clear voice-over text. In addition, we chose a uncomplicated and fun animation style to keep things light.

Want to know more about explainer animations?
Call Michiel at  +31 (0)6 446 53 926 of mail: