How do you simplify a complex subject?
Working together with Wetterskip Fryslân, KNN Cellulose developed a process which transforms toilet paper into a component for asphalt. Using an animation, KNN Cellulose wanted to explain the process of transformation to a wide audience.
In order to keep the story easy to understand, we worked together with a professional copywriter to write a simple and clear voice-over text. In addition, we chose a uncomplicated and fun animation style to keep things light.